Assam, 31st October: A rare variety of tea in Assam was sold at a record price of Rs 75,000 per kg at the Guwahati Tea Auction Centre (GTAC). This special tea, known as Manohari Gold Tea, is produced by the Manohari Tea Estate in upper Assam’s Dibrugarh district.
This sale comes as a ray of hope amid the global pandemic and its impact on the Assam tea industry.
The tea was sold by Contemporary Brokers Private Limited and purchased by Guwahati-based tea trader Vishnu Tea Company, which will sell it across the world on their digital e-commerce website 9amtea.com
“This is a great achievement amidst the pandemic which has affected the entire world. The Manohari Tea Estate has put in extra efforts to produce this speciality tea in the month of September and sent it to GTAC for sale,” the GTABA secretary said. The GTAC is emerging as a centre for showcasing high-priced speciality tea, he said, adding that an exotic tea is judged by its aroma, taste and colour.
Last year also set by the same mark of tea at Rs 50,000 per kg by the same tea garden.
On August 13 last year, another specialised Tea had recorded with Upper Assam’s Dikom Tea Estate selling its Golden Butterfly tea at a record price of Rs 75,000 at the Guwahati Tea Auction Centre.
Rajan Lohia, Manohari Tea Estate director, said, “This year 2.5 kg of handmade Gold Tea was produced, out of which 1.2 kg was sold in the auction and the remaining will be available at select outlets, including GTAC lounge, as demand for one of the rarest teas in the world continues to grow.”