Manipur, April 24: FMCG major Nestle India apologized for the “factual error” on the wrapper of its KitKat chocolate that says Keibul Lamjao National Park is in Meghalaya. The park is in Manipur, as was pointed out by the forest department of Manipur.
Apart from its apology, Nestle India responded by announcing two new packs celebrating the beautiful locations.
“While we stay at home, the KitKat travel break packs were aimed at bringing a smile in these tough times by celebrating beautiful locations. We got it wrong with the location of one of the packs celebrating wildlife and we sincerely apologies for this unintentional error,” Nestle India spokesperson said.
“We are launching two new packs as soon as possible to bring to light the beauty of these destinations. These packs celebrate Keibul Lamjao National Park, Manipur, and Balpakram National Park, Meghalaya. We thank you for your understanding and support.”
Manipur’s principal chief conservator of forest (wildlife) AK Joshi had pointed out the error in a letter. Keibul Lamjao National Park, the only floating national park in the world, is located in the Bishnupur district of Manipur.
Joshi also pointed out the picture on the wrapper is that of Red Panda (Ailurus fulgens), which is not found in the park. “This appears to be an irresponsible act on the part of your marketing team. These kinds of basic errors are not expected from a prestigious & reputed company of your standard,” he wrote.
“I trust that you will deal with this issue at the earliest possible. I also hope that you will take necessary precautions to prevent such incidents in the future.”
People for Animals (PFA) Manipur said Nestle products will be boycotted if the company does not rectify the misrepresentation.
“We take such factual errors very seriously [as they will] mislead the people across the globe about the park,” said L Biswajeet Meitei, managing trustee, PFA, in a statement on Thursday. He added Panda’s picture on the chocolate cover makes things more confusing.