Assam, April 20: Playing on the Shahrukh Khan-starrer “Main Hoon Na”, the Assam Police has launched a social media campaign for mask-wearing. It shared a poster of the Bollywood superstar on Twitter with the tagline “Mask Hai Na!”
Wit and humour have been found universally to be effective ingredients in public interest campaigns.
Even in these difficult times of the COVID-19 pandemic, the Assam Police has made sure it does not lose its witty side.
“Corona ki hogi haar because mask hai na”. Another tweet reads: “Together we can beat it, 6 feet apart to defeat it”.
Additional Director General of Police, Harmeet Singh said: “These messages are very effective, for they quickly catch the attention of the public. They do get more traction than normal press releases, etc”.
Almost on a daily basis, the Assam Police is trying to reach out to people through social media to try and make them adhere to the government-issued guidelines to keep the virus at bay.
Leading the campaign, Director General of Assam Police, Bhaskar Jyoti Mahanta is insisting on a mass movement for mask-wearing.
“How much can one achieve by beating up people and penalizing them for not wearing the mask? There should be a mass movement for mask-wearing. People themselves have to realise it,” Mahanta said.
He added: “We are emphasizing on creating a task force with concerned departments, like DDMA and Municipal Corporations, for making mask-wearing mandatory in public places. But this can’t be done successfully without the cooperation and commitment from each one of us”.
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Chief Minister Sarbananda Sonowal held a meeting with senior officials of the government on Monday to prepare a roadmap to combat the disease.
“Discussed the roadmap ahead to combat the ongoing #COVID19 situation in presence of Health Minister Shri @himantabiswa and senior officials in Guwahati. We are taking all measures to keep citizens safe and healthy. Do #WearMask and please follow Govt guidelines,” Sonowal tweeted.
Discussed the roadmap ahead to combat the ongoing #COVID19 situation in presence of Health Minister Shri @himantabiswa and senior officials in Guwahati. We are taking all measures to keep citizens safe and healthy. Do #WearMask and please follow Govt guidelines. pic.twitter.com/35g6PlbUFy
— Sarbananda Sonowal (@sarbanandsonwal) April 19, 2021